5 COLOR TRENDS THAT HELP BRAND PACKAGING CAPTURE 99% OF ATTENTION

In the world of packaging design, color is not merely an aesthetic element—it is a language of emotion and a brand ambassador at first glance. A carefully chosen color palette can help a product stand out among hundreds of competitors and leave a lasting impression.

This year, HAFAS Printing & Packaging introduces five color trends predicted to dominate the market, helping brands not only look appealing but also tell a distinctive story of their own.

1. Pastel Pink – A Symbol of Elegance and Approachability

Pastel pink represents gentleness, refinement, and positive emotion. This tone creates a sense of warmth and approachability, allowing consumers to feel the brand’s attention to detail and subtle sophistication. Particularly in the cosmetics, wellness, and premium food sectors, pastel pink combined with gold or silver foil stamping delivers a look that is both luxurious and contemporary.

 

2. Mint Green – A Modern Green Packaging Trend

Mint green or soft pastel green is emerging as a top choice for brands that embrace a clean, gentle, and sustainable “green” message. This color not only creates a pleasant and calming visual experience, but also reflects a brand’s commitment to environmentally friendly products and a healthy lifestyle.

 

3. Metallic Gold – A Statement of Confidence and Luxury

In premium packaging design, metallic gold or champagne gold consistently conveys a sense of prestige and sophistication. When paired with pink or white backgrounds, it creates a refined, contemporary, and emotionally engaging aesthetic. At HAFAS Printing & Packaging, advanced foil stamping and spot UV techniques enhance depth and light reflection, turning packaging into a striking focal point that instantly captures attention on retail shelves.

 

4. Neutral Tones – Preserving Brand Identity

Shades such as beige, light brown, ash gray, and off-white are favored for their timeless appeal, versatility, and sustainability. These tones offer a safe yet refined choice that conveys professionalism, making them especially suitable for brands oriented toward nature-inspired or premium handcrafted values.